Before a new client calls you, they check your website. What are they finding?
A security warning here. A page that breaks on a phone there. No way to reach you after hours. Nobody calls to tell you why they didn't hire you. They just didn't.
For most businesses that's an inconvenience. For an accounting firm it's the whole sale.
Every prospect is quietly asking can I trust these people with my finances? before they even pick up the phone. They answer that question on your website, in about four seconds, with nobody there to explain.
We fix the small things that add up to a lost year.
"Not secure." Two words that cost you clients you'll never know you lost.
A prospect searches for your firm, clicks through, and meets a security warning before reading a word about you. On some browsers they never reach your site at all: they get a full red page saying attackers might be trying to steal their information.
Most certificates renew themselves quietly, until one day they don't. You don't notice, because you reach your own site by bookmark. The people deciding whether to call you meet the warning first.
We work out why it lapsed, install the right replacement, test every page, and set it to renew on its own.
$200 one time. Usually done the next working day.
Find out what yours is doing. It takes about five seconds.
Put in your web address and we'll check what a visitor's browser checks: whether your security certificate is valid and when it runs out, whether the site works on a phone, whether your number can be tapped, and how quickly it answers. No email, no signup, and we don't keep the result.
We look at your site the way any visitor's browser would. Nothing is stored and nobody is emailed.
Most people checking you out are doing it on a phone.
In a parking lot or on a break, deciding whether to call an accountant. If your number can't be tapped, if the text needs pinching to read, if the page shifts while it loads, the next firm gets the call.
A site that loads fast, reads cleanly, and asks for the call.
We rebuild it so your number is tappable, your services are legible on a phone, and a plain "taking new clients" line sits where people are actually looking. No animation budget, no brochure language. This is the version of your practice that works while you aren't there.
$350 one time. Up to five pages, two rounds of changes, live within four weeks.
One thing worth knowing about how people find accountants now.
Search is changing. A growing share of people looking for a local accountant aren't scrolling through results. They're asking ChatGPT, Siri, or Google's AI overview a direct question and taking the first useful answer they get.
The sites that get named in those answers are the ones that load fast, answer common questions plainly, and read clearly to a machine as well as to a person. That's called Answer Engine Optimization, and it's built into how we write and structure every site we build. Your competitors almost certainly haven't heard of it yet.
$350 one time. Up to five pages, two rounds of changes.
Tax season, extension season, quarterly estimates — there's always a reason you can't pick up.
That caller isn't going to leave a voicemail and wait. They're going to search for the next firm on the list.
Mae answers instead.
Mae is the voice assistant that picks up when you can't. She knows your services, your hours, and what you do and don't take on. She answers what she can, keeps the conversation going, and takes a caller's details properly. You read them when you come up for air, and call back someone who already wanted to talk to you.
Don't take our word for it. Be the caller. Put your name and number in and Mae calls you inside a minute. Ask her what a new client would ask.
$400 to set up, then $149 a month. Cancel any time.
Have Mae call you now.
Same voice and the same answers your own callers would get.
"Do you do personal returns?" "Are you taking new clients?" "What do you charge?"
You answer those every day, and each one costs twenty minutes you owed to a client who is already paying you. Every one of them could be answering itself on your site.
The chat assistant handles them in your words, day and night. What it can't answer, it passes to you with the details already collected. It comes with the call assistant, same price.
While you're heads-down in client work, the next client is quietly deciding who to call.
They're checking your site, comparing firms, and working out whether you're taking new clients. Your website is either doing that work while you're not around, or it isn't.
We don't build websites as brochures. We build them as the staff member who's on duty at 11pm when you aren't.
One thing, stated plainly.
We work on the outside of the house. Your domain, your hosting, your website. We have no access to your accounting software, your client records, your filing systems, or any financial information belonging to you or the people you work for.
We never ask for your password. When we need access, you add us as a user on your hosting or registrar account, the same way you'd add a member of staff, and you remove us with one click when the work is done. Anyone who asks an accountant to type a password into a web form is telling you something about how they handle everything else.
Every price, on the page. No "contact us for pricing."
| What | Price | How it works |
|---|---|---|
| Security certificate | $200 | One time. Diagnosis, installation, testing, set to renew on its own. |
| Website build or rebuild | $350 | One time. Up to five pages, two rounds of changes. Further work $75 an hour, agreed before we start. |
| Call and chat assistant | $400 then $149/mo | Setup, then monthly. Cancel any time. |
| Social media management | $450/mo | Monthly. Cancel any time. |
| Site and assistant together | $697 then $149/mo | Saves $53 against buying the two separately. |
| Social and assistant together | $549/mo | Saves $50 a month against buying the two separately. |
These rates are for our first handful of accounting clients. They won't stay here.
The awkward questions, answered.
Isn't an SSL certificate free?
The basic certificate often is, yes — and depending on how your site is set up, the free version may genuinely be all you need.
If your site is informational, with services, contact details and links out to a third-party portal like TaxDome, Canopy or ShareFile, a standard certificate does the job. It encrypts the connection, removes the browser warning, and keeps Google happy.
If clients interact on your own domain, uploading documents, filling in forms that capture financial information or logging into a portal hosted on your site, there's a second option worth knowing about. An Organization Validation certificate adds verified business identity on top of the same encryption: someone has checked that your firm is your firm. The encryption itself is identical, so this is a judgement call about how your practice presents rather than a security emergency.
What we do before installing anything is look at how your site actually works and tell you which one you need. If the free version is right for your setup, we'll say so and install that. If it isn't, we'll tell you why and what the right one costs before we touch anything. The $200 covers the diagnosis, the correct installation, the testing, and not having to think about it again.
What do you need from me to get started?
Access, never a password. You add us as a user on your hosting or registrar account. That takes about two minutes, and we send instructions for your specific host. Remove us with one click when the work is done. A site build also needs a 20-minute call about your services and your clients. The assistant needs one call to learn your hours, your services, and the questions you're tired of answering.
How long does it take?
Certificate: usually the next working day after you've given us access. Site: live within four weeks of the kickoff call. Assistant: running within a week of the setup call.
Who is this?
Susan Callender. I run DFY Local Network. We work with local service businesses on the operational details that quietly cost them clients: the security warning, the site that breaks on a phone, the voicemail nobody plays, the social account untouched since spring. We don't do brand strategy or ad campaigns. We fix what's already costing you, and keep it fixed.
What happens to my client data?
Nothing, because we never see it. We work at the website and hosting level. No access to your accounting software, client records, or any financial information belonging to you or the people you work for. Full detail in the privacy policy.
Can I cancel?
Monthly services, any time. You keep the service through the month you've already paid for and it stops at the end of it. One-time work is finished when it's delivered. If a monthly payment doesn't clear, the service pauses after five days rather than quietly running up a bill.
Will a rebuilt site help me show up on Google — or on AI search?
Yes, and the second half of that question is becoming the more important one.
Ordinary search still matters. A fast, clean, mobile-ready site with clear structure performs better than a slow, broken one, and that's baked into how we build.
But when someone asks ChatGPT, Google's AI Overview, Siri or Perplexity "who's a good accountant near me who handles small business returns," those tools don't hand back a list of links. They read pages, form an answer, and name the sources they found clearest and most credible.
Being named in those answers is called Answer Engine Optimization. It isn't a separate service or an add-on. It's a function of how the site is built: how clearly your services are described, how directly you answer the questions clients actually ask, how fast the page is, and whether its structure makes sense to a machine reading it. Every site we build is structured that way. Most local firms are still optimizing for the Google of five years ago.
Not ready to click buy? Book the call instead.
Fifteen minutes, no charge. By the end of it you'll know what's actually worth fixing on your site, in what order, and what it costs. No pitch, and no follow-up you didn't ask for.